The not so British marques of Land Rover and Jaguar
In March 2008 Jaguar and Land Rover were both sold by Ford, to Tata the Indian motor manufacturer for $2.3 billion. Ford over the years, invested an estimated $10 billion into the two British marques. It is understood that Ford have agreed to make up the shortfall in the employee’s pension funds, which cost the company a further $600 million. A considerable loss indeed until you compare it with Daimler Chrysler selling just over 80% of Chrysler for 7.4 billion having paid $36 billion for the company 9 years earlier. Tata have recently been on an acquisition trail and timed the purchase of the two companies well, considering the weakness of the Dollar at the time of the deal. The takeover seems to make very good financial sense from Tata’s point of view and probably not as some have suggested motivated by a company that is part of what was once a British colony, flexing it’s muscles and buying two prestigious British brands. Nevertheless it must have been a very proud moment for Tata.

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